Snow Peak

Snow Peak's name originates from the famous Japanese mountain, Tanigawa, where my father, Yukio Yamai, the founder of Snow Peak, repeatedly challenged himself, both physically and mentally, all throughout his early life. Mount Tanigawa is known world-wide not only for the natural beauty of its noble peaks, but also for the numbers that have failed while attempting to reach it's glorious summit. Based on his personal experiences, in 1958, my father sought to create innovative mountaineering equipment which utilised the highly skilled metal processing technology in nearby Tsubame Sanjo, our hometown. It is here where the story of Snow Peak truly began. Many years later, in the 1980s, Snow Peak looked to evolve by shifting its focus from the mountaineering equipment of our past to the camping equipment of our future. Fuelled by the booming national interest in auto-camping sweeping across Japan, we released a series of radically innovative products which focused on quality, functionality, timeless-durability and considered design. Under the policy that "we are also users", Snow Peak creates truly innovative equipment and hosts annual Snow Peak Way camping events at our headquarters where both users and staff can meet and talk with each other, fostering a close-knit community of like minded outdoor enthusiasts and fans all over the world. Today, with the rapid evolution of technology accelerating the convenience of our daily lives, it has also led us to sacrifice precious human to human interaction. By simply experiencing the lifestyle of Snow Peak through our products and services, it's our intention that you can reconnect with the natural world, and the rest of mankind. Chairman of Snow Peak and CEO of Snow Peak USA Tohru YamaiRead more