The Thread
Welcome to The Thread - your gateway to a world where heritage meets innovation. Here, we unravel the origin stories of the brands we proudly represent, explore the ebb and flow of trends gone by, and those yet to come and celebrate the master artisans who's paved ways allow us to express our own sartorial triumphs. Think of this as your definitive guide to true British style, where every storied stitch whispers it's own unique narrative.
The Beauty of Waxed Cotton
From iconic jackets to ruggedly handsome briefcases, meet our go-to cold-weather heroes that’ll have you braving the chill in serious style. These handpicked beauties remind us exactly why we’re head over heels for waxed cotton, it’s tough, timeless, and ages like a fine single malt. Whether you’re battling drizzle on the moors or just trying to look cool on the school run, these pieces prove that staying warm doesn’t mean skimping on style. Waxed cotton: it’s the gift that keeps on giving (and keeps the rain out too).
Noughties Style: How to define the undefinable.
Prior to the arrival of the internet, when looking for style inspiration our options were extremely limited by today's standard. For most of us there were only so many style magazines available to flick through, a finite amount of fashion-conscious celebrities to observe or see in concert and just a handful of innovative clothes shops within easy reach. But then the modem connections kicked in, Ask Jeeves or Yahoo (finally) was booted up and the style habits of a generation were changed forever more.
Old English - A Beautiful Mess
Much like remixing a classic record, Old English was itself a language shaped by many influences. We’re talking about a time when the Normans strolled in after 1066, turning everything upside down. The French language of the invaders started seeping into the existing Anglo-Saxon dialects, blending with Latin from the Church and Norse from the Viking incursions. The result? A linguistic cocktail that was equal parts chaotic and creative.
How to Re-wax a Barbour Wax Jacket
A classic Barbour wax jacket embodies a perfect blend of timeless style and robust durability, designed to brave the elements with unwavering grace. Once you've invested in this iconic piece, maintaining its enduring quality becomes an essential ritual. To preserve both its distinguished appearance and its performance, it’s crucial to replenish the protective wax coating annually. This simple act of care not only fortifies the jacket against scratches and abrasions but also ensures it retains its superior waterproof and windproof properties. Discover how to keep your Barbour jacket in peak condition with our easy step-by-step guide.
British Musical Style: There is a Look that Never Goes Out
Inspired by Charlie XCX turning the world's wardrobes green this year via the Brat Summer phenomenon we decided to take a deeper dive into the way that musical scenes have influenced British fashion over the years. A marriage made in heaven, wherever there’s been an explosion of musical creativity you can be sure there'll be a matching outfit to go with it. What’s also interesting is that, just like British Attire, a lot of these iconic movements have connections in the Northwest of England.
Heritage Crafts - Don’t Call it a Comeback
In today's fast-paced world, heritage style showcases timeless craftsmanship. British Attire celebrates this legacy, offering products that blend seamlessly with modern life. From leather and waxed cotton to denim and embroidery, these crafts remind us that true style endures. Explore how these materials continue to influence fashion with their lasting heritage.