Didriksons

We have a simple philosophy: rather than challenge the elements, we adapt to them. Just like Julius and Hanna Didrikson did back in 1913, when they began producing workwear for the fishermen in Grundsund on the west coast of Sweden. For over one hundred years we have remained true to our original basic concept, producing functional garments that keep you dry whatever the weather. And that is perhaps why today, more than one hundred years later, we are still one of Scandinavia’s leading brands for jackets. Didriksons was born in 1913 with a clear purpose, to save the lives of fishermen working in harsh conditions. And today, with more than a century of experience, we still make waterproof and windproof jackets with the same compassion and care. Care for the people who make them, who wear them, and for the world we live in. Hanna and Julius met through a personal ad. The year was 1910, and they fell in love. Hanna had grown up in a poor fishing family on the island of Grötö in the Gothenburg archipelago. She was a motivated individual with a flair for business, and always saw opportunities where others saw problems. Julius had also grown up in a poor fishing family, in Grundsund, a fishing community further up the west coast of Sweden. He is described as an innovative inventor who was always thinking outside the box.Read more